As a global financial institution serving millions of customers, American Express needed a way to communicate the value of its digital app in a format that felt approachable, engaging, and relevant in the fast-moving social landscape.

I led the art direction and creative execution for six original social narratives designed to highlight key app features and benefits. Each story was developed as a six-frame experience, combining original photography, illustration, and animation to create visually compelling content optimized for digital engagement.

The result was a cohesive suite of social assets that transformed functional product messaging into clear, memorable storytelling—helping audiences better understand how the AmEx app could simplify and enhance their everyday financial experience.