With hundreds of offices across the U.S. and Canada, First Onsite needed a way to strengthen company culture and create a shared sense of connection among a geographically dispersed workforce. The challenge was developing a campaign that could unite employees across different locations, roles, and teams while reinforcing the values that define the organization.

As Art Director, I led the creative direction and execution of a year-long culture campaign designed to bring employees together through a unified visual language and ongoing storytelling. The campaign spanned a wide range of channels, including internal communications, video content, paid media, and branded experiences.

The result was a comprehensive culture initiative that brought the First Onsite community to life across hundreds of touchpoints—delivering 150+ graphic assets, more than 75 pieces of video content, a podcast, and a suite of additional communications designed to engage employees throughout the year.