Great entertainment brands do more than showcase content—they create anticipation, emotion, and connection before the first frame ever plays.

I led the art direction and design execution for a pitch campaign developed to showcase how HBO Max could evolve its digital presence. The challenge was creating a system that could bring together a vast range of programming while maintaining the premium storytelling and cultural relevance associated with the brand.

The result was a dynamic digital experience that explored new ways to organize, highlight, and engage audiences with HBO Max’s content library through a cohesive and elevated creative direction.