Building a new brand extension requires finding the balance between what came before and what comes next.

For The Studio Collection at Go West, the goal was to create an identity for a cutting-edge Nashville production space while preserving the brand equity of the original Go West name. I developed the visual identity and creative system to bridge those two worlds—combining a forward-thinking aesthetic with familiar elements that honored the brand’s history.

The result is a modern, flexible identity designed to reflect the energy of the space and support the wide range of creative productions brought to life within it.